When it comes to business transformation, you’d be hard pressed to find someone who knows more than Wendy McEwan. As a senior executive she drives organisational transformation, and secures the future of work through practical applications.
Wendy is everything I aspire to be.
As the Head of Marketing, Communications and Digital for Asia Pacific at Knight Frank, she’s a highly accomplished woman in the Tech industry. As a public speaker she never stops learning through industry and peer engagement. And, as an advocate for women in tech, she’s always excited and supportive of other women's achievements.
Wendy specialises in leading and advising businesses on delivering growth. She does this through digital and business transformation, fostering talent and change management.
Digital Transformation and Business Transformation: What’s the Difference?
When asked about the difference between business and digital transformation, Wendy says it’s all about capabilities.
Digital transformation involves using digital tools to carry out the same core business functions an organisation is already doing. Think things like placing a Google ad, conducting a meeting over Zoom or digitising data.
Business transformation on the other hand, is about carrying out new functions to better serve your customer. It’s about future-proofing your revenue. As Wendy puts it:
“Business Transformation asks' what is the business we are going to do tomorrow. How are we going to make revenue in 5-10 years from now?'”– Wendy McEwan
The Four Pillars of Business Transformation
According to Wendy, any successful business transformation needs these 4 elements:
- Technology: Organisations need to invest in the right technology to usher them into the future
- People: Organisations need enabled and empowered talent to take advantage of this technology
- Process: Organisations need to set-up a process to input their data and insights into this technology
- Place: Finally, organisations need to ensure the space their employees work in enables productive and effective work.
Talking with Wendy was truly a joy.
I've never met someone who has Wendy’s level of success yet is still so eager to support women in the industry. I’m so excited to be able to share our conversation with you.
In this episode we cover:
- Wendy’s career journey, from starting as an Ad Traffic Manager at CBS Interactive, to Head of Marketing and Digital, Asia Pacific for Knight Frank
- The difference between business transformation and digital transformation
- The four pillars of business transformation covering people, process technology and place – this is so fascinating!
- The impact of AI on business transformation, and future jobs
- The skills individual contributors and leaders need to learn to be of value in the future
- And so much more!
- Wendy McEwan Twitter and LinkedIn
- LinkedIn article, The Future of Work and Workplace – Reflections on Turbocharging Transformation, Wendy McEwan
- Mastering MarTech webinar with Wendy McEwan
- Knight Frank Website, LinkedIn, Facebook, Pinterest, LinkedIn, YouTube, Instagram
- Jason Vale, Juice Master
- Pivot Podcast
- Madtech podcast
- Diversity and Inclusion with Debbie Taylor, The Females in Tech Show (podcast episode 029)
- Book, Good Night Stories for Rebel Girls
[Full Disclaimer: Some of these links may be affiliate links, which means we receive compensation, at no extra cost to you, if you purchase through the link.]
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